REEF PRODUCT LAUNCH

Lead copywriter for Curaleaf’s new cannabis collection, Reef, launching Dec 2024. Created brand voice and tone in collaboration with Curaleaf leadership team and responsible for all copy and strain descriptions across all platforms: social, web, in store/VM, MMS, CRM, Ecomm.

Creative Director: John Godwin / Curaleaf

BRAND POSITIONING

VISUAL MERCHANDISING

IN STORE