DARK HEART
ONE BRAND, TWO APPROACHES
Led all copy for launch of Curaleaf’s highest tier of cannabis flower, focused on exclusive genetic crosses and cultivar. Explored two territories for tone, shown here below. Option 1 was an exploration of a more mystical, mysterious take and the other more masculine, timeless, premium scotch aesthetic. Curaleaf chose option 1 in the end.
CD: John Godwin/ Curaleaf
